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Sales Seminar

Exclusive sales event for Framexpress trade customers

Free one-day sales seminar

Join us for a one-day sales seminar, filled with tips, tricks and techniques to help you convert more leads and win more business.

The day will be run by leading window industry sales trainer Paul Clifton from Window Sales Lab.

Framexpress Sales Seminar

Wednesday 9th September 2026

9.30am – 4.30pm

Village Hotel, Coventry

Spaces are limited and available on a first-come, first-served basis. Lunch and refreshments will be provided throughout the day.

Book your free place

    Sales Secrets of the Window Industry's Top Converters

    Paul, the founder of Window Sales Lab and a leading figure in the industry, is a seasoned business and sales mentor with ongoing sales experience.

    He has hosted the FIT show’s Sales Professional of the Year competition and wrote the acclaimed book from the 1990s: ‘What Master Salesmen Know That Average Salesmen Don’t’.

    Many successful window and conservatory companies credit their achievements to his innovative, customer-friendly sales strategies.

    You will learn the secrets of what compels clients to buy from one person rather than another – and happily pay more for quality, plus:

    • Discover the 13 sales blockers that stop clients buying—and how to avoid them.
    • Uncover what average estimators do—and why it delivers limited success.
    • Learn what the industry’s top converters do differently.
    • Understand why clients love to buy but hate being sold to.
    • Discover the one change that can add 5–10 percentage points to your conversion rate.
    • Master the Five Steps of a successful sales appointment.
    • Learn the Four Commitment Levels that move clients towards a decision.
    • Discover the essential sales aids required for top performance.
    • See how improving the Six Key Sales Drivers can double revenue and quadruple profits.

    Venue Info

    Address:

    Village Hotel Coventry
    The Village Hotel & Leisure Club
    Coventry Business Park
    Dolomite Ave
    Coventry
    CV4 9GZ

     

    Complimentary parking is available for delegates.

    Get Directions

    Why choose Framexpress

    On Time, In Full & Accurate

    On Time, In Full & Accurate

    We want to offer you nothing but the best – it’s why we aim to deliver our products on time, in full and accurate, every time.

    Manufactured in the UK

    Manufactured in the UK

    We manufacture all of our products in our 77,000 sq. ft. manufacturing facility, giving us complete control over fabrication and quality.

    Expert, Friendly Team

    Expert, Friendly Team

    We’re a team of more than 150 full trained professionals, meaning you benefit from a network of people who are here to help.

    Secured by Design Approved Products

    Secured by Design Approved Products

    We want to help give your customers peace of mind with police approved Secured by Design accredited options.

    Fast Quotes

    Don’t let a slow or inaccurate quote cost you a contract. We offer a simple, professional quoting service to help you secure high-margin projects with confidence. Our fast process gives you the technical details you need to grow your business and keep your projects on schedule.

    Get a quote

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