17 / 06 / 2015
We have overhauled our website which now has responsive capabilities that accommodate the Google update introduced earlier this year. This ensures that mobile, android and tablet browsing all work perfectly. As an investment we feel it will help to create a mobile-friendly experience for customers and site visitors whilst also increasing awareness about framexpress as a brand.
Key features of the site include a cleaner and more attractive design, a more engaging user experience with enhanced search and navigation. Do check out new interactive sections which have the capability for customers to utilise parts of the site as POS material – these will help customers to engage both homeowners and specifiers.
The site’s refreshed and simplified look, combined with enhanced content, improved search functionality, and optimization for mobile devices allows users to better interact with frameXpress online. Promotional areas throughout the website provide the opportunity for news, products and services to be updated and highlighted regularly.
Digital Specialist, The Consultancy, has worked alongside us in the revamp of the old site, developed by them five years ago. The creative team has worked hard to provide the right online solutions tailoring the project specifically to meet the company’s current and future needs.
With analytics this will enable the company most importantly, to better understand customer preferences whilst also further extending its national reach. In addition, frameXpress customers will be able to use the technology to obtain quotes directly from the website.
“We are excited to be able to offer an e-commerce solution to customers, ensuring there is an up to the minute resource for them to use as a point of reference,” Helen Duval, Marketing Dept. comments. “With e-commerce now being recognised as the fastest growing sales market in Europe, it is imperative to adapt and update online activity regularly to build site traffic. According to recent UK trading figures, there will be an expected increase of 18.4% in online sales across the UK in 2015. As a company, it is vital to explore and develop this avenue as a full marketing tool, to ensure the company offers as many paths to customers, consumers and specifiers as possible, regarding the benefits of the frameXpress brand.”
Mark Westbrook comments, “The easy to navigate design of the site ultimately, will help to drive sales and improve customer and consumer awareness. It also caters to our future needs. Our mission as a 21st century fabricator is to provide an innovative platform for our customers that will boost the discoverability of the portfolio and connect to an even wider audience.”